Random acts of cold email don't build a pipeline. Before a single email goes out, we set up your inboxes to land in the inbox, not spam, and dial in your targeting, offer, website, CRM and follow‑up. Done for you, owned by you.
Free. We build your campaign, then walk you through it on a 30-minute call.
Two campaigns for Afterflow, an email marketing company, and one we ran for ourselves start to finish. Every number comes from the real report in the account.
Their own run: 8 positive replies from 25,473 sends. Our relaunch: 20 positive replies from 11,368 sends, with the campaign only 49% complete.
A new campaign for the client's home and furniture segment: 717 companies, a 5.3% reply rate and 5 positive replies. ListKit puts its customer average at 1.3 per 1,000.
We ran this campaign for ourselves, from the first list to the last reply: 47,311 emails to 23,356 people, 250 replies, 57 positive and a 0.9% bounce rate.
Real campaign data, straight from the campaign reports. Benchmark: ListKit help center.
Too many agencies ask for a big retainer before a single email goes out. Months later the meetings haven't come, and you find out they never understood your market.
So we do the work first. The Campaign Preview is a test for both of us. We find out if we can build outbound that works for your market. You see our process and the exact campaign we'd send on your behalf, before you commit to anything.
What's in your preview
Everything in it is yours to keep. Launch it yourself, or have us run it for you.
Example businesses. Market sizes are real US counts from our data provider (Oct 2026). Calls are an estimate.
We build your first campaign: your target market, your offer, campaign angles and sample emails. You see our work before you commit.
We buy your domains the day you sign and warm them for 14 days. Meanwhile we build your lists, write the campaigns and set up your CRM, calendar and follow-up. You approve everything.
Campaigns go live in small batches. Replies are answered, tagged and booked into your calendar.
The scoreboard shows which campaigns turn into meetings and revenue. We put more volume behind those.
New angles tested every month. “Not now” leads get nurtured, and non-replies get a fresh angle after 90 days.
Your part: one onboarding call, approve the offer, copy and target list, then show up to the meetings on your calendar. About an hour a week after launch.
Most agencies stop at stop 3. Here's what goes into all nine.
Everything we build is yours to keep. If we part ways, it moves to you.
On the call, we'll tell you honestly whether we're a good fit. If we're not, you'll hear it before you pay anything.
Put in four numbers from your business and see it in dollars. The math runs in your browser and nothing is saved.
Add your four numbers above.
Your result shows up here.
$0 a year from meetings you choose.
Meetings × show rate × close rate × deal value. Your inputs only; results depend on your market and offer.
I've spent about two years in lead generation, building and running cold email campaigns from the list to the last reply.
My background is in operations. I've run operations for a marketing company and managed client accounts, which taught me how systems hold a business together and where they leak.
EthosLink brings both together: the marketing that starts conversations, and the operations and systems that turn them into clients. I keep learning from the best in outbound, including Client Ascension, one of the leading coaching programs for B2B lead generation.
Targeting to scoreboard. Not just the sending.
Domains, inboxes, lists, copy, CRM data and the playbook.
OUR ONE RULE
Everything we build for a client is theirs to keep. If we part ways, it keeps running without us.
We can't promise how many meetings your market will give you. Nobody honest can. So we promise what's in our hands.
Month-to-month. Cancel anytime.
Domains, inboxes, lists, copy, CRM data, workflows and the playbook move to you if you leave. The tools we run them on are covered by your monthly fee.
We never send from your main domain, and every opt-out is honored for good.
You approve the offer, copy and target list before a single email sends.
A scoreboard every week: meetings, show rate, pipeline and revenue.
We buy your domains the day you sign. Your campaign is live within 14 days, or your next month is free.
The 14-day clock starts the day after we buy your domains and pauses while we wait on your approval of the offer, copy and target list.
What we do, what it takes, and what you keep.
Expect about 10 to 25 interested replies a month once your campaign is running. The exact number depends on how many people we reach, your market and your offer. It's an estimate from our past campaigns, not a promise.
The best way to see the number for your business is to apply for a free campaign preview. We size your market and show you the math before you pay anything.
Why our replies turn into clients:
We buy your domains the day you sign and set up your new inboxes. They warm up for 14 days. During those two weeks we build your lists, write your offer and emails with you, and set up your CRM and booking calendar.
Your campaign goes live by day 15. Interested replies often start within the first week or two of sending, and meetings follow as the sequences run. By the end of month two, we know which campaigns are working and scale them.
We don't guarantee a number of meetings. Nobody honest can, because your market decides how many people reply.
We guarantee what's in our hands: no lock-in, everything we build is yours to keep, nothing goes out without your OK, a scoreboard every week, and a campaign live in 14 days or your next month is free. See the full guarantee.
Yes. Nothing goes out without your OK. You approve the offer, the emails and the target list before anything sends, and you can ask for changes any time in your Slack channel.
We do the work, so approving usually takes a few minutes of your time.
You see everything we see. Every week you get a scoreboard: emails sent, replies, meetings booked, show rate, pipeline and revenue for each campaign.
Every reply lands in your CRM, which is yours to keep, so you can read each conversation. And you have a private Slack channel with the people running your campaigns for questions and updates.
No. It's month-to-month, and you can cancel anytime. If you leave, everything we built moves to you.
We do ask you to plan on about 90 days before judging results. The first two weeks go to warming up your inboxes. The first full sequences take another three to four weeks to run. After that, we use real numbers to fix what's weak and scale what works. Ninety days gives your campaign a fair test. After that, it's your call.
One onboarding call and copy approval at the start. After launch, about an hour a week, plus the meetings themselves. Questions and updates go through your own Slack channel, so you're never chasing anyone.
Outbound tends to work when four things are true: you sell to other businesses, a new client is worth $5,000 or more to you, your offer already sells, and your market has at least a few thousand decision-makers we can reach.
If that's you, outbound lets you choose who you talk to, instead of waiting for referrals or ads to bring them in.
Still not sure? Apply for a free campaign preview. We'll size your market and tell you honestly whether outbound fits your business.
No. We send from separate domains set up specifically for outbound.
Usually the setup, list, offer or website was the problem, not the channel. Bring your old campaign to the call and we'll review it for free.
We lead with cold email because it lets you choose exactly who you talk to. As your system matures, we add the channels that fit your buyers.
Pick a time and answer a few short questions. We build your campaign before we meet.